12 O ne date, one venue, and one event are responsible for the aftermarket’s most extensive wholesale-only buying opportunity. Known as the Keystone BIG Show, it’s grown tremendously in size, scope, quality, participation, and aftermarket influence since its inception in 1999. “We want to be part of the process to really help our customers market themselves as a local source for new and innovative products,” said Larry Montante, VP of Category Management, “and the Keystone BIG Show accomplishes just that.” On March 8-9 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, three of the industry’s strongest forces join together to celebrate business building at its finest. “In one spot, you have all of the people that make the products, distribute the products, and sell the products,” said Tim Williams, VP of Sales and Marketing at Penda. “It’s a one-day show that makes that BIG of a difference.” Keystone has managed to successfully combine an educational platform with an engaging atmosphere and special purchasing incentives to give attendees the ultimate one-stop shopping experience. “The BIG Show is the single most important event of the year, not only for Keystone but also for our suppliers and our customers. It’s the only time we are all in the same place at the same time with the opportunity to really help each other grow,” said Eric Fairchild, Director of U.S. Sales. “The BIG Show gives manufacturers and attendees the opportunity that SEMA intends to offer, march 8-9 THE ULTIMATE ROAD TRIP GAYLORD TEXAN AND CONVENTION CENTER 1501 GAYLORD TRAIL, GRAPEVINE, TX 76051 Below are some highlights for this year’s main event – we’ll see you at the BIG Show! • Keynote by Ken Schmidt – Author of Make some Noise:The Unconventional Road to Dominance • Meet Rutledge Wood at the MagnaFlow Booth and see his livestreaming interviews on the BIG Show Shop Talk with Rutledge Wood Stage. • Get up close and personal with Hot Wheels custom cars • Rub Elbows with the folks from King of the Hammers • Friday Night Concert and Casino Night Sponsored by WeatherGuard – Tim Montana with Karen Waldrup • New off-site Closing Reception sponsored by Truck Hero – Live 80s Band, Food and fun! • Keystone Customer Truck Build Launch Keystone BIG Show Prepares To Be The BIGGEST Yet! but with a more personalized approach and the added benefit that you can buy what you see. Regardless of business size, you can’t afford not to be there,” he said. In order to give attendees more time to take advantage of all the fun activities, this year the BIG Showwill be open for active buying during the reception on Friday night. That means more Power Hours, more deals, and more time to connect with industry influencers during the largest distributor aftermarket event in North America. “Our team has been working around the clock to ensure that BIG Show guests have a first- rate experience. On-the-floor activities and prize drawings, vehicle giveaways, concerts, and celebrity meet-and-greets will keep everyone in attendance hopping,” said MelissaHolland, Keystone EventsManager.