january-february

14 A s author Lyudmyla Novosilska said, “The marriage of artificial intelligence with automotive technology has surely been consummated. AI promises to revolutionize the automotive industry and, more importantly, the automobile.” The exponential progression in technology, especially as of late, spells opportunity not only for Google, Tesla, Uber, and major automotive companies, but for companies like Keystone Automotive as well. AI integration can reduce costs, improve operations, and generate new revenue streams for both a distributor and its customers. And as the new Keystone mobile app proves, AI is integral in faster processing speed, big data access and analytics, as well as centralized connectivity for users. Damian Bryla, Program Manager at Keystone Automotive, admits that AI’s role in the future of the automotive industry was critical when brainstorming and developing the Keystone mobile app. “How can we give our customers all the tools they need to be successful in business via just a fewclicks fromthepalm of their hand?” he said.With that vision in mind, Bryla and a core team of marketers and developers got to work giving Keystone customers a unique experience directly from their smartphone. They knew that in order for the Keystone mobile app to be truly innovative, it had to execute a few things really well, including a user friendly and intuitive interface unlike anything else available from automotive distribution partners. Easy Smart Search and year, make, model lookup, rapid order and tracking, voice detection, shopping cart functionality on the go, and important push notifications about promotions, rebates, and new lines GET IT NOW may serve as the foundation of the app, but what sets the technology apart from anything on the market is barcode and VIN number scanning. Essentially, the Keystone mobile app leverages themass benefits of e-Keystone and combines themwith the principles of AI. For shop owners to scan a vin number, immediately receive access to all of the products available for that vehicle application, and order at the quick click of a button “absolutely revolutionizes the way our customers can do business,” said Jason McDonald, Director of Sales at Keystone Canada. “Think about it. Now the counterperson can walk out to vehicles in the parking lot, scan the VIN, show customers via phone or tablet what their options are, and execute the order right then and there (if they have a payment provider like SQUARE),” explained McDonald. “The retail customer will be serviced even quicker than before and since e-Keystone is so easy to use, even a new or fairly inexperienced counterperson can quickly answer the needs of any retail customer,” he continued. New Keystone Mobile App Revolutionizing the Way Customers Do Business KEY FEATURES • Smart Search • Year, Make & Model Lookup • Barcode & VIN Scanner NEW! • Shopping Cart • Rapid Order • Track My Order • Message Center • Favorites