November-December

Part No. 820464SUN - Sunset Part No. 820464RED - Red Makes a Great Gift ! Product Features: • 4 Wheel Drive • Hi/Low Transmission • Remote Locking Differentials • XL-5 HV Speed Control • Waterproof Electronics for All-Terrain Driving • TQi™ 2.4GHz 4-channel Radio System • Comes Fully Assembled Ready-to-Drive Ford Bronco Trail Truck Replica 9 The right product combination depends on a shop’s core business, but here are some holiday favorites to consider: remote starters and electronics, i.e., back-up cameras, head units, and remote cars; tuners, exhaust systems, gauges, and electronic upgrades by name brands like Superchips, Bullydog, Magnaflow, aFe POWER ® , Autometer, and AEM Electronics; Jeep ® tops and off- road items by trusted names like Bestop ® , WARN, ARB, TrailFX ® , Rugged Ridge, and Smittybilt; truck accessories such as BOLT ® locks, Dee Zee ® tailgate assists, and Westin tubular products; vehicle protection like WeatherTech ® floor and cargo liners, Husky ® Liners mud flaps, as well as Meguiars, Mothers, or Surf City car care products. Don’t forget about affordable suspension favorites such as Pro Comp lift kits, Daystar ® level kits, and Rancho ® , Fabtech, Skyjacker, or ReadyLIFT shocks. “Most drivers don’t have all the things they need in their trunk or glove box to help them in a flat tire situation, etc. Unique flashlights or battery packs and chargers (like Weego, CTEK, and Battery Tender) can fit in small spaces like a glove box. These items make great, practical gifts for those who are tough to buy for,” said McDonald. Likewise, the checkout counter should feature stocking stuffer gifts, offering consumers an array of neatly displayed, irresistible impulse buys including but not limited to in-store and brand name gift cards, widgets, and gadgets. Breton upsells in-store gift certificates and keeps items like Sanszo waterless car wash by the register—it’s a great product for any consumer looking to conserve year- round, even during the winter! Having the right product is only half the battle. Now display it creatively to secure the sale. Randy Packard and his crew at NE Superior Interior in New Hampshire set up a tire display in the form of a Christmas tree and wrap presents that are placed underneath. Make a qualifying purchase and receive an additional free gift from under the tree— products range from accessories like soft top cleaners to $100 gift cards. “The key is to keep people interested. Keep the showroom fresh and fun,” said Packard. “Last year I had the nose of a Jeep ® sticking out of the wall and it was all tricked out with products you’d use to upfit the vehicle. Customers have to be able to visualize an end result. We want them to touch it, feel it. We evenmount wheels and tires to encourage the upsell,” he continued. McDonald’s merchandising advice: Remove a few items from the display. “A perfectly stocked display may tell an uncertain customer, ‘Maybe nobody buys these.’ A few strategically missing boxes can create a sense of need.” Proper Training And Effective Tools What sets a retailer apart from e-commerce? Never underestimate the importance of highly-trained employees. “If you want to maximize sales, then you have to employ a knowledgeable team. Customers like to deal with sales people who know the products and provide great customer service. People like to do businesswithpeople insteadof amachine,” said Tyler Moore of Trucks and Moore in Augusta, Georgia. Utilize tools like e-Keystone to assist employees in the sales process: • Experience fast and easy online ordering via year, make, model lookup or SmartSearch technology • View real time multi-warehouse inventory, acquisition cost, and suggested retail price • Learn about new lines, new products, and add-on selling opportunities • Take advantage of marketing support, such as jobber and consumer rebates or manufacturer promotions Breton encourages other retailers and restylers to work with Keystone to ensure consumers are informed and getting the best deal possible. “When a customer comes in looking for a price, we’re able tomeet or beat the prices on the Internet with Keystone’s cooperation. Our sales rep and tools like e-Keystone are a big part of that process,” added Breton. What are youwaiting for? Start brainstorming a stellar holiday showroom setup and partner with Keystone to capitalize on the holiday selling season! (T1X)

RkJQdWJsaXNoZXIy NDUzNzYy